The situations ranged from Canadian telcos to African tribes, but the common theme was story. Or more specifically, storytelling. Malcolm Jones and Lizette Reitsma showed work they'd carried out before becoming PhD students, though in both cases the work is inspiring their doctoral research.

Storify below.

Vicky Teinaki is a user experience designer at Newcastle upon Tyne agency Orange Bus. She is also working on a PhD at Northumbria University about better ways of communicating design methods within the design industry.