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What five questions should a company ask themselves? (Gotta love that they’re always in neat numbers). The Fastcodesign includes some of the usual what is our raison detre and what shouldn’t we do business, but has a couple of interesting scienc-y ones: “what is our petri dish?” (namely, how can we experiment without contaminating our business), and similarly “how can we make a better experiment?”

While there have been a lot of talk about designers and code and vice versa, Derek Silvers gives another point: even entrepreneurs should be able to code. As his guitar teacher explained to him about singing: “You need to learn to sing. Because if you don’t, you’re always going to be at the mercy of some asshole singer.”

Similarly, the five points for brands on Fast Company has an interesting point on enjoyment being more important than access (or, the equivalent in interaction design of usable being the same as edible).

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