Guy Kawasaki: 'Reality Check' Interview

I've been a huge fan of Guy Kawasaki for a long time – especially since many people don't seem to know that he- rather than Steve Jobs – was probably the person responsible for Mac-evangelism. (Kawasaki rallied Mac fans together during the 'dark age' years when Jobs wasn't there, encouraging them to make sure the product was represented in stores, flame detractors etc – see Leander Kahley's book “The Cult of Mac” for more info). He also suggests the 10/20/30 rule: 10 slides, no more than 20 minutes, with 30 point font. So I'm really excited about the new book he has out: “Reality Check”. Fast Company has also recently interviewed him, where he talks about needing Twitter more than a cellphone, working at Apple, and whether Steve Jobs is an asshole….

(Via Fast Company)