The Waveline

Nathan Shedroff discussed the clash between two different worlds:

1. Business – focused on optimisation and certainty (MVP)
2. Design – focused on imagination and ambiguity (experience prototype)

He shared the ‘wave line’ model as a means of breaching the gap.

I liked some of the details he showed, such as showing videos /links to videos on the document/site to verify findings, map variance as well to show what other evidence there is

The Scribera people also did a great sketch of his talk

http://www.scriberia.co.uk/projects/leading-design