UX Bookclub Auckland
For those who follow what’s going on in the UX world, one of the best things to happen this year is the establishment of a global UX Bookclub collective. We’ve had an Auckland group since June, which has had some great discussions on books ranging from mental models to sustainability. Here’s a roundup of what we’ve looked at over the last few months. Next one is “How Buildings Learn” (I think) – see the site or contact the unorganisers via Twitter for more details. What we’ve looked at so far:
September
Why We Buy: The Science of Shopping Paco Underhill I’d never heard of this book, which turned out to be a treasure. Underhill draws on two decades worth of experience as a consultant for retail environments to point out the ways that environment can affect customers buying. The main point I got from this book was the importance of metrics and quantitative research. The only sticking point of this book was Underhill’s sections on the web – while in his 1st edition he prophetically suggested that online shopping would excel for convenience and niche products without killing real-life shopping, his 2nd edition expanded on the idea only with anti-web like statements. Aside from this, the book was an enlightening read, particularly since it continually went back to proven ROI as the result of their work.
August
Design is the Problem by Nathan Shedroff
July
Mental Models by Indi Young
June
Emotional Design by Don Norman Norman’s primary thesis of this book is that emotion is important in design (something he denied in “The Design of Everyday Things”), and that there are three different modes of observing an object (visceral, behavioural, and reflective). While this is interesting, there isn’t a great deal much else in this book – while ‘Design of Everyday Things’ may have its flaws, it is still a far more influential and developed book than Emotional Design.