Buzz Pierce spoke about improving team cultures

  • Don’t set sail without a map (show what, how, and who is responsible) – it helps to show people struggle (internal pathways/waveline)
  • Do you want to be a vitamin or a painkiller?
  • Behaviour traits can be moved to JTBD and allow for co-creating genomes
  • Use accountability ladder – accountable people are influential people
  • Coaching graph – understand where you are
    • – craft (plateaus) then
    • invention, and finally
    • influence (Stratechery)
  • Know quant e.g. set up internal open source; viral co-efficient; query data; pirate metrics; train your team on experiment writing

Vicky Teinaki is a user experience designer at Newcastle upon Tyne agency Orange Bus. She is also working on a PhD at Northumbria University about better ways of communicating design methods within the design industry.